The Challenge

European Urban’s three primary industries of expertise are Development, Architecture and Project Management. As part of a re shift in focus to more developments that are driven by architectural intelligence and planning insight, they felt that a re brand was required – along with all the digital and marketing materials.

UX and UI

The client requested the website to be an evolution of the new style while also reinforcing their core ethos of Development, Architecture and Project Management.

The Solution

Following a discovery process in order to define the direction for the brand, a few base design principles were stablished allowing the development of the new Re-Creo identity. Next, brainstorming and sketching out what the logo and mark could look like. Working with the client and filtering down the options.

Results

As director of the digital response team of 3 we designed and created the fully responsive website. The use of large and bold elements creates a solid statement for the brand.

The simplicity of the design makes it easy to scan through the screen – nothing is on the way, everything is straightforward, feels good and looks good.